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weekly active curators
week of Sep 14 – Sep 20, 2026 · vs prior week
Sep 14
WAC · collection or connection
79
– 0.0% vs 79
added to a collection
75
▼ 1.3% vs 76
created a connection
24
▲ 4.3% vs 23
added to someone else's collection
9
▲ 50.0% vs 6
all-time weekly active curators
distinct curators per week
100806040200
Sep 22Dec 22Mar 23Jun 15Sep 14
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activation funnel — this week
cohort week of Sep 14 – Sep 20, 2026 · conversion vs signups · Δ vs prior week
Sep 14
signups account created
23▲ 27.8% WoW
first save url card · 7d
30%
7 users▼ 8.5 pts vs prior week
first enrich collection / connection · 14d
17%
4 users▼ 4.8 pts vs prior week
first inbound signal notification · 30d
13%
3 users▼ 14.7 pts vs prior week
funnel — conversion % by rung
% of signups reaching each rung, per cohort week
60%50%40%30%20%10%0%
Mar 23May 4Jun 22Aug 3Sep 14
first savefirst enrichfirst inbound signal
funnel — absolute users by rung
users reaching each rung, per cohort week
3020100
Mar 23May 4Jun 22Aug 3Sep 14
first savefirst enrichfirst inbound signal
retention
% of signup cohort still active N weeks later · pooled last 4 eligible cohorts · Δ vs prior 4
week 1 retention
17%
▲ 5.7 pts vs 11%
week 4 retention
8%
▼ 2.3 pts vs 10%
week 8 retention
7%
▲ 3.9 pts vs 3%
retention triangle
rows: signup cohorts · columns: weeks since signup (W1–W12) · cell: % of cohort active
cohortsizeW1W2W3W4W5W6W7W8W9W10W11W12
Mar 23621813811166336553
Mar 305212810466286446
Apr 697884654222201
Apr 13811255242244412
Apr 2076313141333133
Apr 27439971227727777
May 428470000000040
May 11303103000000033
May 1835933660030000
May 254151051271251075210
Jun 12413134840488804
Jun 834300033000003
Jun 1585846216102122
Jun 224513137799997792
Jun 29254124404128040
Jul 6442020161411771177
Jul 1337141914111614555
Jul 2036116883333
Jul 2749161616101084
Aug 343002520
Aug 1043162592
Aug 17382113115
Aug 2440181815
Aug 312977
Sep 71822
Sep 1423
week-1 retention trend
% of each signup cohort active / curating one week later · 4-week rolling average
20%15%10%5%0%
Oct 20Jan 12Mar 30Jun 22Sep 7
active · any activitycurating · collection or connection
retention by segment
pooled cohorts Oct 20 – Sep 14 · % of eligible users active per week since signup
80%60%40%20%0%
W1W7W14W20W26
nonecompletedskippedin progress
segmentusersW1W4W8
none1,6658%5%4%
completed17727%31%37%
skipped3343%39%22%
in progress2219%14%44%